Joyor Brand Story: From Shenzhen to the Streets of Europe

You’ve seen them on the streets of Berlin, Paris, and Madrid. But where did they actually come from?

Joyor didn‘t appear out of nowhere. Behind every scooter is a decade of development, a 10,000-square-metre factory, and a vision to change how people move through cities.

Here’s the story of how Joyor went from a Chinese manufacturer to a European street-level phenomenon.

[🔗: /collections/joyor-all-models – View all Joyor models]

The Beginning – 2014

Joyor Vehicle Co., Ltd. was founded in 2014 – before electric scooters were a common sight on European streets. The company started with a clear focus: research, development, and production of new energy electric scooters.

At the time, the micromobility market was still forming. Joyor saw an opportunity: cities needed cleaner, more efficient ways to move people over short distances.

Building the Foundation

By 2015, the company had established itself as a serious player in the industry. It became a well-known OEM and ODM supplier – meaning other brands trusted Joyor to manufacture their scooters.

But Joyor had bigger ambitions. It wanted to build its own brand.

The company invested in a 10,000-square-metre factory with three industry-leading production lines, capable of producing 30,000 units per month. A professional laboratory was established with complete parts and vehicle testing equipment.

Certifications followed: eKFV, UL2272, KC, ROHS, EMC, LVD, MD. These weren‘t just badges – they were passports to global markets.

The European Expansion

Joyor‘s products now sell in more than 30 countries and regions. In Europe alone, you’ll find Joyor in Germany, France, Spain, Italy, Poland, and Norway.

The brand entered major retail channels including Decathlon, Walmart, Amazon, and eBay. Cumulative global sales have reached 1.1 million units.

Why did Joyor succeed in Europe?

First, certification. Joyor invested early in getting its products approved for European markets – eKFV certification for Germany, compliance with EU standards.

Second, variety. Joyor built ten product matrices covering high, middle, and low-grade markets. Whether you need a budget commuter or a high-performance off-road scooter, Joyor has something.

Third, reliability. The company passed ISO9001 quality system certification and built a reputation for consistent quality.

The Philosophy Behind the Brand

Joyor‘s mission was never just to sell scooters. The company was “born to provide an eco-friendly, efficient and convenient way for modern city dwellers” to move around.

“Powered by innovative technology and guided by environmental principles, JOYOR is committed to promoting eco-friendly travel and improving people‘s quality of life”.

The brand describes itself as “a pioneer” in bringing mobility to the streets “quietly and efficiently”.

In short: Joyor isn’t just about getting from A to B. It‘s about doing it without the noise, pollution, and stress of traditional transport.

What Makes Joyor Different Today

Scale. With over 150 employees, a 10,000-square-metre factory, and 30,000 units of monthly production capacity, Joyor has the infrastructure to deliver consistently.

Independence. The company develops and produces all its products independently, with its own intellectual property. That means quality control from design to delivery.

Global reach with local focus. Joyor sells worldwide but tailors products for specific markets – like the T-PRO with Spanish DGT certification.

Customer-first mentality. “We care about your needs and we fight for it. Customer First And Product Quality First!”

FAQ – Joyor Brand Questions

Q1: Where are Joyor scooters made?

Joyor scooters are manufactured in the company‘s own 10,000-square-metre factory in China. The company handles R&D, production, and quality control in-house.

Q2: Is Joyor a reputable brand?

Yes – with 1.1 million units sold globally, presence in major retailers like Decathlon and Amazon, and certifications including ISO9001 and eKFV, Joyor has established itself as a serious player in the e-scooter market.

Q3: Why did Joyor become popular in Europe?

Early investment in European certifications, a wide product range covering all price points, and reliable build quality helped Joyor gain a foothold in competitive European markets.

[🔗: /pages/contact – Contact Joyor support]

Bottom Line

Joyor started as a manufacturer in Shenzhen in 2014. Today, it‘s a global brand with 1.1 million scooters on the streets – including many in your city.

The journey from factory to European streets wasn’t accidental. It was built on certification, quality, and a clear vision: to make city travel cleaner, quieter, and more convenient.

Next time you see a Joyor on the street, you‘ll know the story behind it.

👉 Explore the Joyor range
[🔗: /collections/joyor-all-models]

Want to know more about Joyor’s history? Contact our team.

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From Shenzhen to your street. The Joyor story continues. 🛴